Cohley has a variety of brands requesting different assets and deliverables. As a creator, you may apply to work on visual asset or review briefs without an Instagram connection. However, if you want to apply to an Influencer brief, you must connect your Instagram account and Facebook business page per the Meta requirements so that Cohley can pull in your social metrics and top posts. This also ensures that the brand can track the performance of your post after you have completed the campaign.