I think you're catching on to something! We're excited to inform you that brands now have the ability to target briefs to specific demographics, such as country, age, and gender. We want to emphasize that this feature is not about discrimination; it's about creating the best possible outcomes for everyone involved. There are situations where this kind of targeting can be incredibly beneficial.

Brands will use this level of targeting if they physically can't ship outside the United States. If their product is only for men and they want a true video testimonial. Or if the creator needs to be of a certain age in order to use the product.

Our best solution? Make sure your profile is complete. Otherwise, you are omitted right from the start!