We want Instagram to continue to be an authentic and safe place for inspiration and expression. Help us foster this community. Post only your own photos and videos and always follow the law. Respect everyone on Instagram, don’t spam people or post nudity.

Looking to add music to your post?

Here's a link to Meta's Sound Collection.
Sound Collection provides access to over 12,000 songs and sounds which are entirely royalty free and safe to use in Reels and Instagram Stories, including for commercial purposes (such as an ad). You can find this music library by swiping up and selecting the music sticker in Stories, or by tapping the audio icon in the Reels camera.

Looking to improve your performance? See what's trending!

How to view Reels Trends on Instagram
To access Reels Trends on your Instagram:
  • Select the Professional Dashboard action button on your profile and select Reels Trends or tap Menu on your profile and select Reels Trends.
  • Select reels from Audio or Hashtags.
Note: You may initially see the prompt “See what’s trending on Reels” on your profile page. You can tap on the button to enter the Reels Trends destination.
From this destination, you'll be able to see:
  • Trending audio: Discover the latest trending audio and hear what people are engaging with on Instagram.
  • Trending hashtags: Discover the latest trending hashtags to join in the conversation and grow your audience by reaching new people.
Once you get better insight on current Instagram Reels trends, create your own and track performance and insights on your content. 

The Long

  • Share only photos and videos that you’ve taken or have the right to share.
    As always, you own the content you post on Instagram. Remember to post authentic content, and don’t post anything you’ve copied or collected from the Internet that you don’t have the right to post. Learn more about intellectual property rights.
  • In general, the person who creates an original work owns the copyright. For example, if you create a painting, you likely own the copyright for that painting. Similarly, if you take a photo, you likely own the copyright for that photo.
    There may be situations where you might think you have a copyright in a creative work, but you may not. For example:
    • If you appear in a photo or video, that doesn’t necessarily mean you have a copyright in that photo or video. (Learn more about what to do if you think a photo or video on Instagram might violate your privacy.)
    • If you take a photograph of a sculpture, that doesn’t mean you have the right to prevent someone else from also taking a photograph of the same sculpture.
    • If you create a work as part of your regular job responsibilities, you might not be the owner of the copyright in that work. Instead, there are circumstances where the law will consider your employer to be the “author” of that work for copyright purposes.
    • It's possible to infringe someone else's copyright when you post their content on Instagram, or facilitate copyright infringement, even if you:
      • Bought or downloaded the content (example: a song from iTunes)
      • Recorded the content onto your own recording device (examples: a song playing in the background during a party, concert, sporting event, wedding, etc.)
      • Gave credit to the copyright owner
      • Included a disclaimer that you didn’t intend to infringe copyright
      • Didn’t intend to profit from it
      • Modified the work or added your own original material to it
      • Found the content available on the internet
      • Saw that others posted the same content as well
      • Think that the use is a fair use
      • Are using an unauthorized streaming device or service (examples: a “jailbroken” or “loaded” app or service)