What is AI Asset Analysis?

AI Asset Analysis automatically reviews every piece of content you submit against the brief’s non-negotiables — the brand’s must-haves around space, outfit, script, and any other specific requirements they’ve called out. It runs on all briefs. What you see afterward depends on the brief type.


UGC, Influencer Partnership, and Professional briefs

On these briefs the analysis runs in the background for the brand. You won’t see the results. There is no AI badge, no flag list on your asset, and no automated chat message about the scan.

What you will see is your asset’s status: Pending while the brand reviews it, then Accepted or Rejected once they’ve made a decision.

The brand uses the analysis as one input to their review. If they want changes, they’ll send you a change request or message you directly in Chat.


Do not make edits until you receive a change request or direct message. This ensures you have all of the brand’s feedback at once and avoids multiple rounds of edits.


Seeding briefs

On Seeding briefs the analysis results are shown to you directly on the asset, so you can see which non-negotiables passed and which were flagged. Fix the specific items flagged and re-upload your content under My Content while the post window is open.

How to get a clean pass

  • Re-read the brief’s non-negotiables and sample content before you film
  • Double check each non-negotiable against your final edit before uploading
  • If a requirement is unclear, ask the brand in Chat before you submit

Keeping your content compliant from the start means fewer change requests, faster approvals, and a stronger track record for future briefs.