Brands discover creators using Cohley’s Creator Hub, a search-and-filter tool where they can look for creators that match what they need for a brief. They can filter by:

  • Social platforms — Instagram, TikTok, YouTube
  • Audience size and engagement rate
  • Location — country, region
  • Kids
  • Categories and product types you’ve worked with previously
  • Tags from your past content

Brands can also save searches, bookmark profiles, and add you to Company Favorites (see “Can brands mark me as a favorite?”).

To maximize your visibility:

  1. Keep applying to briefs. Cohley pulls your social engagement metrics daily, as long as you keep applying — that’s how brands always see your latest numbers. You don’t need to (and can’t) refresh these manually.
  2. Participate in brand surveys when you get them. Survey responses help brands find you in their Creator Hub.
  3. Build out your portfolio with strong examples in your niche.
  4. Complete every profile field accurately — even small details can determine whether you appear in a brand’s search.

The richer and more current your profile, the more brand searches you’ll surface in.